THE TOILET BOWL

I was just thinking about sports. The college bowl games used to be big sports events with a little advertising. Now they're more like big ad campaigns with a little sports. The Tostidos Fiesta Bowl and the Nokia Sugar Bowl shamelessly displayed corporate names and logos on fields and uniforms.

Advertisers have traditionally gone after that golden 18 to 34 demographic, but the advertising community, being as smart as it is, will eventually recognize the enormous buying power of the Baby Boomer generation. Then we’ll see some advertising: The Depens Fiesta Bowl – “Watch the game with confidence” – and The Viagra Sugar Bowl – “If your erection goes into overtime, call your physician.” The logo possibilities are endless.

One foot on either side.

1 XCZR